Why are Tata Cars More Popular than others?

 

Tata has emerged as the third most selling brand of cars in recent years which is way better than its earlier performance. Why have they become so popular and what is driving their sales? This article covers it all.

If you have noticed the trends in the automotive world recently, you will realise one company is growing faster than ever. This company is none other than the Indian giant Tata Motors. Tata recently also beat both Mahindra & Mahindra and Honda Cars India to become the third-largest seller of passenger cars in India. What has catapulted the brand to such a position is what we will try to answer in this article.

Tata is ready for the EV Revolution

 Top automotive industry manufacturers have shown clear indications that EVs are the future. While it will be hard for companies to adapt to this change, those who do it soon enough and meticulously will reign victorious. Tata car deals with this battle by putting its best foot forward. Their current models like the Nexon, Tigor and Tiago have already gotten EV counterparts. The Nexon EV has also proved to be the most promising EV in the Indian market right now. Tata also showcased the Altroz EV to the world at the Delhi Auto Expo 2020 which was accompanied by a Concept - Sierra EV. Their swiftness in action for the EV future has inspired confidence among people uplifting their image and boosting their popularity.

Tata Cars are safe

Tata has really upped the game in recent years when it comes to the safety of their cars. It started with them making the Tata Nexon which was India’s first car to score a 5-Star Safety Rating at the Global NCAP. While Tata cars had the reputation of being sturdy and robust from the beginning, these tests gave them the perfect backing to it. As of now, Tata Motors has two 5-Star Rated cars in its roster, Nexon and Altroz. It also has 4-Star Rated cars such as the Tiago and Tigor in its line-up. While it was often overlooked in India, demanding safety from cars has recently gained traction which has made Tata cars really popular with its customers.

Dominance in SUV segment

The rise of the urban middle class in India has led to a rapid increase in the demand for SUVs that was unheard of before. This is a segment where Tata had an upper hand over competition since the launch of the Sierra. They further continued making wildly popular SUVs like the Sumo, Harrier and Hexa after the discontinuation of the Sierra. Tata also addressed the demand for compact SUVs with the Nexon. All of these models have over time made Tata a very solid choice for an SUV.

Vocal for Local Campaign

With the Prime Minister urging the masses to prefer Indian products over ones produced elsewhere. Tata cars in India have a great advantage in this as it is one of the strongest Indian brands across segments which has greatly increased its popularity. Tata has based its complete research and development in India along with manufacturing. This approach of producing cars in India from the start to finish has earned respect and appreciation for them among customers.

Tata Cars come at great prices

It is no secret that the Indian consumers are very price sensitive when it comes to buying a new car. Various auto brands could not get the desired success in India majorly due to their inflated prices of products. Tata Motors on the other hand are the company that came out with the cheapest car (Nano) in India. Even in subsequent models, Tata has ensured that Tata cars price in India undercut their competitors.

 In all, Tata Cars offer well rounded vehicles which provide the best of almost all worlds. They offer the best combinations of tech gizmos, plush interiors, and striking exterior designs. This is further complemented by the performance of their engines which has recently been a strong point for the brand. New generation engines like the recently launched Revotron and Revotorq powertrains perform adequately for anyone who drives them sedately and is not too heavy on the pedal. (However, you can opt for the Harrier/Safari twins if you want an SUV that packs more power.) This all-around approach has worked very well for them and helped increase sales numbers drastically.